Bio-Therapeutic Revamps Packaging

The new design leverages the brand’s professional, solution oriented legacy.

 

Bio-Therapeutic, a company synonymous for almost fifty years as a pioneer in technology accelerated skin care, has updated its carton and primary packaging, a first for the brand in almost a decade. The new design features the company’s signature hues of blue and silver, but offers professionals and clients simplified navigation, and enhanced explanation of the ingredient technologies.

 

“We’ve always prided ourselves on being a refreshingly to-the-point brand,” says Bio-Therapeutic CEO David Suzuki. “As we continue to expand globally, we felt it important to make our packaging as simple and easy to understand as possible. Our consumers don’t want frill and fluff, they want results… and our new bt-ceuticals packaging gets the right formula into their hands faster.”

 

The new cartons will begin phasing in this spring, with the bottles and tubes receiving updates thereafter. In addition to updating the packaging design, the brand has also simplified navigation by clearly designating those formulas designed “For Professional Use,” and those that can be used in the home care regimen and treatment room alike, giving skin therapists a true professional edge.

 

“We’re in a unique position, as the only American professional skin care brand who has five decades’ experience pioneering advanced technologies in the service room. As a result, our bt-ceuticals line is technology optimized, and our new packaging makes it easier than ever to get exceptional skin health results,” says Suzuki.